A TOAST TO

PURA VIDA TEQUILA

My life, My adventure, My tequila

AUTHENTIC

100% Blue weber agave, produced in the heart of Mexico’s finest agave fields.

HISTORY

Since 1923, the first expression of Pura Vida Tequila was brewing from fourth generation agaveros.

TASTE

Exceptional quality, rich flavor and elegant smoothness crafted from the purest rainwater.

You've had the rest
you've earned the best

Barrel Room

mazamitla - Jalisco
MExico

Agave Fields

mazamitla - Jalisco
MExico

Distillery

mazamitla - Jalisco
MExico
Rooted in Mexico
rich in history
1923
To tell the Pura Vida story, makers of the finest and smoothest tequilas, we must go back to 1923....  Emilio was killed by machine gun fire and became a local martyr....
2009
Fast forward to October 2009 when Pura Vida Tequila founder, Stewart Skloss, was working on a deal with John Paul DeJoria, co-founder of Patrón.... Skloss was convinced to pick up where he left off 20 years before....
2011
After years of crafting the ultimate tequila, Skloss officially launched Pura Vida Tequila in 2011, capturing numerous spirit competition awards and the loyalty of connoisseurs with his ultra-premium, triple-distilled tequila....
2013
Pronounced “the best damn tequila you’ve ever tasted” by legendary ZZ Top guitarist Billy Gibbons, who became a top investor in Pura Vida Tequila amongst an exclusive group of doctors, lawyers and energy executives....
2015
Pura Vida Tequila acquired a new state-of-the-art distillery in Jalisco, Mexico in order to ensure the integrity of the company’s high-quality standards and fulfill the increasing global demand for Pura Vida’s award-winning tequilas....
2017
Milestone Brands, formed by the Deep Eddy Vodka CEO Eric Dopkins and co-founder Chad Auler, purchased the majority control and interest of Naranja Orange Liqueur from Skloss and Pura Vida....
2019
Pura Vida Tequila now stands poised to become a leader in the liquor industry as it starts the newest chapter in the company’s history with nation-wide distribution and a growing team of talented individuals....
Learn More
Intersection of Craft & Beverage
Blanco Tequila

Pura Vida Blanco delivers pure agave flavor and unparalleled drinking pleasure when making your favorite cocktail or the Ultimate Margarita.

READ MORE
Intersection of Craft & Beverage
Reposado Tequila

Pura Vida Reposado is triple distilled and lightly “rested” in high quality, American oak bourbon barrels. In Spanish, reposado means “rested.”

READ MORE
Intersection of Craft & Beverage
Añejo Tequila

A ultra premium tequila, Pura Vida Añejo is aged for a minimum of one year in high quality, American oak bourbon barrels.

READ MORE
find pura vida tequila
Locate the nearest restaurants, bars and retailers selling Pura Vida Tequila.
Find Pura Vida Tequila
our lifestyle
my life, my adventure,
my tequila
tasty beverage
cocktails
Try some of our signature cocktail recipes.

Bloody Orange Margarita

see recipe

Candy Corn Margarita

see recipe

Apple Cider margarita

see recipe
globally recognized
awards
Pura Vida Tequila has been recognized in countless spirits competitions for its exceptional quality and craftsmanship.
join our newsletter
Stay up to date with all of the latest news surrounding Pura Vida Tequila and the spirits industry.