Happy Thanksgiving From Pura Vida Tequila!

We are so thankful for all of the fans of our brand who have stuck with us and supported us over the last ten years. 

To say that surviving the last ~18 months was a challenge is a vast understatement. In fact, 2020 was without question the most challenging year for the adult beverage business since prohibition.  As we mark our 10th year, we take time to pause and consider the efforts and support of the many people that have made Pura Vida Tequila what it is today. 

Our ambition has allowed us to navigate through many industry challenges, and changes.  We remain determined to build a company that will prosper now and over the very long term. We will seek to deliver consistent performance and have a positive impact where we live, work, source and sell.

When we look back at all that we have accomplished in the last 10 years and where we stand today, we take pride in both our performance and our potential, while recognizing that we can and will do better. We are thankful that things are starting to get back on track and hopefully continue to do so. The market for the Spirits segment is expected to show a volume growth of 2.2% in 2022. 

As a family company ourselves, we consider all of Pura Vida Tequila drinkers our big extended family, so we hope you all have a great thanksgiving with lots of love, laughs and Tequila to share! 

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