This month we celebrate Cowboy Surfer as our On-Premise Pura Vida Tequila Purveyor of the Month.

Located in Memorial City, Houston, this bar and live music venue takes its inspiration from the brief cowboy surfer culture of the 1960s which saw its heyday in places like the Texas Gulf Coast, Southern California, Oregon and the Florida Panhandle. The mixture of ranch life and coastal life are reflected in the ocean blues that splash against the bar's main room with accents of desert yellow as a nod to the cowboy element. The artwork that lines the walls includes photos, posters, vinyl records and memorabilia that compliment the cowboy surfer theme.

The concept comes from Jim Jard, lawyer, businessman and music aficionado, Carl Eaves of F.E.E.D TX Restaurant Group and Jack Massing, one half of The Art Guys. The longtime friends have tossed around the idea of opening a cowboy surfer-themed bar for the past seven years. Now, it has finally come to fruition.

“This is the bar my friends and I wish we had 20 years ago,” says Jard.

Pura Vida Tequila is honored to be included in this venture as a featured cocktail on the menu. The beverage menu is a mix of classic cocktails along with cowboy surfer-inspired beverages like our Cowboy Pura Vida Almeda Margarita. We highly recommend this bar to all of our patrons and hope you will check it out soon!