August 5, 2020
Pura Vida Tequila's "Purveyor of the Month"

This month for our Purveyor of the Month program, we wanted to recognize a liquor store that has greatly supported us during this pandemic. Spec's Wines, Spirits & Finer Foods, founded in 1962, is a Texas family-owned liquor store chain, with headquarters in Midtown, Houston.

The President and Owner, John Rydman has shown Pura Vida Tequila and other small craft brands tremendous support by giving us the same opportunities that big name, inexpensive brands receive.

It is vital during this time for smaller craft brands to survive with the help of liquor store sales. With restaurants and bars closing, most liquor brands have lost over half of their sales from on-premise accounts. Customers are more likely to gravitate towards the well known brands when making liquor store selections, which leaves small craft brands left behind. With the current inability to have any in-store tastings, small batch brands need all the help they can get to have new customers notice them.

We commend a chain like Spec's for upholding their family values and supporting smaller brands like Pura Vida Tequila during this time.

join our newsletter
Stay up to date with all of the latest news surrounding Pura Vida Tequila and the spirits industry.