Here are some highlights from this May 22-26 survey of 1,300 consumers from these cities on their expectations, desires and plans as shelter-in-place restrictions are lifted.

What perhaps is most encouraging is that the social distancing measures that are being put into place don't appear to be having a strong negative effect on consumers' visits:

88% of consumers who visited the on-premise space during this recent timeframe stated they were satisfied with their overall experience.

34% of consumers have visited the on-premise space 3 times or more in the last two weeks.

The top venue for consumers returning to the on-premise appears to be casual dining chains (40%), followed by independent restaurants (35%).

The top occasions consumers have visited bars and restaurants for are to have drinks with food (42%) and for relaxed/quiet drinks (32%). This shows the current mood of occasions is generally more low tempo.

Returning to the on-premise for drinking is significantly more popular with younger consumers. 27% of 21-34s have returned for a drink, compared to 16% of 35-54s and just 6% of over 55+s.

33% of consumers from the major cities in Texas and Florida have gone out to eat in a bar/restaurant in the last two weeks. 16% have also been in the on-premise for a drinking occasion.

Those who have not returned to the on-premise highlighted outdoor seating (41%) and social distancing measures (40%) as the most encouraging features for them to return.

Of those who have not returned to the on-premise space to eat or drink, 45% say they need more time to feel comfortable visiting these places, 22% are self-isolating and 19% are worried about their financial concerns.

Source: https://www.nielsencga.com/covid-19/

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