'Single suburbanites' are responsible for almost one-third of online Tequila and mezcal sales, according to the inaugural Thirstie Digital Consumer Insights report.
Thirstie is an e-commerce and data solutions provider for beverage alcohol brands. Its new digital report focuses on Tequila and mezcal, and has been designed to reveal the online shopping behaviours of alcohol consumers.
The findings were compiled from more than 1,000 consumers across the US between August 2020 and August 2021, who purchased Tequila and/or mezcal through Thirstie's commercial platform.
The report shows 30.2% of online Tequila and mezcal sales were placed by 'single suburbanites'.
Single urbanites were responsible for 17.9% of sales, while retirees contributed towards 12.6% of sales. Wealthy small families made up 24.7% of sales and large families were responsible for 14.6% of sales.
Devaraj Southworth, Thirstie CEO and co-founder, said: "We have seen the tremendous impact data has on individual brands and their growth.
"While each Thirstie brand's consumer data is specific to them, we want to provide a holistic view of the trends we are seeing in regard to online consumer behaviours across each category.
"As a data intelligence company, our goal is to help paint a clear picture for brands throughout the industry to understand and connect with consumers in a more efficient way."
Further takeaways from the report include that high-income parents like to buy premium alcohol, single suburban buyers have more diverse tastes, and gift-giving is most popular among single urbanites, responsible for 27.66% of gift-giving purchases for the category.