Package design plays a vital role in highly competitive categories where many decisions are made at the shelf; effective packaging grabs consumers' attention, communicates key messages, and ultimately persuades consumers to purchase. However, many manufacturers don't appreciate the full impact that design has on financial growth-largely because the value of design has historically been difficult to isolate and quantify, and because there's a scarcity of reliable design measurement tools available to the industry.
Designalytics provides two essential tools for brands: 1) syndicated design performance data on top-selling brands across dozens of beverage-alcohol categories, and 2) fast, affordable, and highly reliable testing for pre-market designs, which has been empirically-validated to align with in-market sales outcomes 96% of the time. Syndicated design performance data helps brands audit the performance of their current package designs and those of key competitors to determine whether a redesign is necessary and focus creative strategy during the briefing stage at the outset of a design initiative. Next, Designalytics' pre-market design testing evaluates a range of prospective design concepts to help brands identify the one most likely to drive strong sales and identify opportunities for creative refinement.
Designalytics provides its comprehensive assessment of design performance through online research with hundreds to thousands of consumers, evaluating metrics related to "capture" (standout and findability), "convert" (purchase preference and communication), and other diagnostic and supporting factors (overall likability of individual design elements, mental availability, etc.). In addition to assessing a wide range of design dimensions, the company utilizes benchmarks in its reporting, which are drawn from its database containing performance data on thousands of package designs, to offer valuable context to brands.
Designalytics' methodology is unique, relying on innovative online exercises designed to engage consumers and minimize respondent errors. Impressively, it delivers unprecedented data quality by eliminating the pre-exposure bias that plagues all other design research. Moreover, Designalytics provides highly visual, easy-to-digest reporting-with lower costs and faster turnaround times than traditional research options.
